Winding down after a long stressful week of studying or work. Sometimes treating yourself to a nice cup of coffee in a nice place makes all the bad things go away. It makes you live in the moment, until someone passes by and asks for a chair. Nevertheless, it’s something a lot people hold dear to their hearts. But where does one go to get that dose of caffeine and comfort? Starbucks is the place that usually comes to mind. But have you ever wondered what really makes Starbucks such a big name? Isn’t it just a coffee shop?
As it seems in the ever growing world, industries aren’t as consumed by the concept of selling the product as much as selling you the brand. The comfortable space, free Wi-Fi, music and friendly employees are just some of the benefits that direct your decision to go chill at Starbucks rather than going to a proper café. So it’s not about the red cups during Christmas season or the pumpkin spice lattes during fall.
One of its many perks is that you don’t need to pay a minimum charge, a matter that is still seen as obscene. You can go hours on end working or studying with buying just one cup of coffee. If your brain doesn’t need any more caffeine than that.
As everyone has gotten on the caffeine train recently, Starbucks rose in the industry and took its place as king. Priding itself with its dark roasted coffee with really weird names. But as there’s a need, that didn’t stop others from entering the business. Which gave the consumer more space to criticize the product. It’s pretty much not a secret that some view Starbucks as the worst coffee ever, while others live on it.
However, even as they offer a wide variety of coffee and non-caffeine options, the coffee or main product isn’t the main target that allows thousands of people visit the store each day. It’s the environment, the brand feel that it represents. Whereas, being in the store, with the smell of freshly brewed coffee in the air, one can’t find the means to resist the green mermaid labeled cup of joe.